Apple has applied many promotion communication strategies so as to realize such success in terms of business and extend the goodwill of the company. Subsequently, advertising, events and promotional offers were introduced. Nowadays Apple has engaged with many mid-sized companies to extend its business, 2 of which are Airtel and Vodafone. Apple has introduced promotional offers like easy EMI choices and cashback offers. The company has partnered with Airtel in many countries and offers customers numerous benefits such as lower tariff rates and discounts on mobile bills. Apple's innovation and strategy does not specialize in their own things, but together with customer needs, business model and retail strategy. For example, Steve Jobs and Apple developers believe that appearance is assisted by individual inventive work. They let their employees design the styles at first, even though it takes a long time. Furthermore, managing creativity and innovation is the essential part that leads to the success of every company. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Originally, the mix of individual and cooperative activities reveals the maximum ability of the staff in developing the method. Apple designers define the product and then work with engineers to correct the shortcomings. Although Apple wants to provide an excellent product to customers, they become complacent and recognize staff problems if the merchandise is not great. Within the competitive market, Apple emphasizes standard rather than cost. They jointly seek to create benefits for themselves and suppliers through sharing and reusing elements. Thus, Apple stands out from rivals. Steve Jobs always tries to create a good relationship between workers. Although it reduces the difference between them which leads to Apple's success in the world. The launch of the first iPhone was characterized by a great deal of public attention and people eager to see what it felt like to use a traveling device that was much more innovative and easy to use than other devices created to date. Former Apple CEO Steve Jobs had once again and once again confirmed what quantitative importance the company gave to the theme “simplicity”. According to Jobs, one of the driving forces and most characteristic features that helped Apple grow in such a short time was its simplicity, both in terms of style and in terms of use (Isaacson, 2012). The merchandise had to be terribly simple to use but offer the most optimization features. Innovation as a Competitive Advantage “With Apple Watch, we have developed multiple technologies and a completely new computer program specifically for an instrument designed to be worn. It blurs the line between entity and computer program,” said Jony Ive, Apple's senior vice president of style. “We have created a complete range of products that modify unique customization.” To pinpoint customer desires, Apple aims to capture the habit and desire of victimization an “insanely beautiful product.” Furthermore, they help customers search for their similar Apple, therefore, they fight to provide the simple style to maximize their customers. There are many aspects to classify the possibility of customer wishes. First of all, the style trend of Apple products is beyond superficial trends to urge customer experience. They fight to make great but expensive Macintosh computers, from the package to the hardware. When Steve Jobs returns to Apple, different"..