Industry OverviewThe sports industry business is facing intense competition. Businesses and marketers these days need to be elegant and functional at the same time to survive in the competition. In the sports industry, Adidas and Nike are two prominent names in all countries of the world. Adidas and Nike are the most important brands in the minds of customers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The Nike brand warns you to “just do it,” while Adidas tells you “it's not impossible.” One caters to swoosh enthusiasts, while the other caters to stripes enthusiasts. Nike's product is mainly aimed at the sectors of children's and women's shoes, running, cross-training and basketball. On the other hand, Adidas mainly deals with athletics, tennis and football. Strategy Comparison Adidas and Nike operate and use the same platform for marketing strategies with different implementation approaches. Both organizations have a strong focus on technology, as well as striving to innovate and produce new products. Focus of the strategies Nike focuses on the United States market, while Adidas focuses on the European market. Manufacturing Strategies When it comes to manufacturing, Nike does not own manufacturing facilities as they only advertise, distribute, and design their own products, but outsource from serious Asian countries, such as Korea and Taiwan, who outsource their manufacturing facilities to Vietnam, Indonesia and China. On the other hand, Adidas has a manufacturing plant in Germany where it has adopted Nike's outsourcing approach by outsourcing to Asian countries. Marketing Strategies Adidas and Nike follow a premium pricing strategy which refers to an approach where companies charge higher prices for their products. Nike and Adidas faced stiff competition. For example, during the 2010 World Cup: “Write the future” campaign was launched by Nike, which consisted of a 3-minute advertisement featuring celebrities, and received an amazing response from customers on YouTube. On the other hand, Adidas responded with a 2-minute video featuring stars like Daft Punk and Snoop Dogg in a prominent shot from the movie Star Wars. There are around nine teams sponsored by Nike while twelve teams sponsored by Adidas. Key Differences in Marketing Strategies Nike has a domestic market focus, while Adidas has an international market focus. To gain global recognition, Nike has shifted focus to football, while Adidas rules the global market, mainly football which is termed as “world sport”. offers customization to gain a competitive advantage. In contrast, Adidas seeks to reduce production costs and times to be more successful and sustain the competition/market. Nike employs manufacturing factories overseas to reduce production costs, and Adidas offers low wages to reduce production costs. Nike has enhanced its electronic sites with customized footwear options; while Adidas increases its advertising and marketing budgets. Short videos are advertised on YouTube to attract consumer attention and promote the technology used in production. Nike has led sportswear in marketing and advertising strategies. However, Adidas has attempted to expand its market to clothing and sports equipment. Furthermore, like most global brands, Nike also has separate Facebook pages for each of its product categories. Most of the pages dedicated to sport are updated daily with videos or images, while the institutional page is.