Over the years, great changes have occurred in a country's economy, its society, its cultural values ​​and daily life of human beings. These changes have also had a direct impact on the food industry, which was born as a form of investment also at a local and international level (Wang. L.2014). There has been a huge increase in the number of these food businesses, also known as restaurant businesses. . This restaurant business has been found to have results equal to the tourism business, which tells us the importance of this business while talking about hotel business, here the restaurant business has a distinct advantage. Food, drink, accommodation and travel are four main parts of a person's life. Due to these four reasons, the restaurant business has been extremely successful in recent years and the provision of these four factors has made the restaurant business more attractive than ever. (Wang.L.2014). The main aim of this business is to provide maximum return to your customers by providing them with maximum quality and satisfaction which would ultimately help the company to acquire loyal customers and they will eventually come back to you whenever they require your products or services. (Jerry, 2014) (Schreiber 2000). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Given the importance of customer satisfaction levels, it has become really important for companies to know the customers not only when they avail the service or purchase a product but also after they have taken and used all the conveniences. This helps the company to understand the consumer behavior as well and companies tend to make generalizations and future planning after knowing the customer's post-purchase behavior. (Tam, 2000). Although there have been many economic changes within countries, there is still a huge amount of restaurants like McDonald's trying to enter countries. (Wang, 2014). Although there are still many restaurant chains such as Burger King, Pizza Hut, Baskin robins, Hardees, Subway and Howdy, they still have a strong hold in the restaurant industry and have continued to increase their share in the market. (Euromonitor International 2014). Where other roles continue to play in the minds of consumers, there are factors such as the quality of food and services that strongly impact consumer satisfaction, leading to loyalty. Consumer loyalty and satisfaction are two terms that move together with a customer and companies already know this. (Kim, Hertzman, & Hwanng, 2010). So companies continue to try to provide their customers with the maximum of elements that provide consumers with a good perception of the business. Different researches and experiments have been conducted by different organizations to find out the service quality, food quality and consumer satisfaction. Research has been conducted on some factors such as the healthcare sector (Yeşilada & Direktör, 2010), the automotive repair service sector (Izogo & Ogba, 2015), the hotel sector (Dedeoğlu & Demirer, 2015), retail sales environments retail (Anselmsson & Johansson, 2014; Omar, Shaharudin, Jusoff & Ali, 2011), the tourism industry (Debata, Patnaik, Mahapatra & Sree, 2015; Al-Tit & Nakhleh, 2014), the gaming industry ( Wu, 2014), telecommunications and mobile telephony. sector (Ahmed et al., 2010; Ali, Rehman, Yilmaz, Nazir, & Ali, 2010; Omotayo & Joachim, 2008), public transport (Kumar, 2012), banking (Malik, 2012), and child care services hair (Jeon, Dant, & Gleiberman, 2014), as well asthe food industry (Marinelli, Simeone, & Scarpato, 2015; Wang, 2015; Kafetzopoulos, Gotzamani, & Psomas, 2014; Bujisic, Hutchinson, & Parsa, 2014; Jang & Ha, 2014; Wettstein, Hanf, & Burggraf, 2011 ). From this research, clear ideas have emerged on how to retain and satisfy consumers, who are closely linked to each other. But more attention still needs to be paid to find out the different factors that play an important role in satisfying the role of consumers, and different organizations still face many challenges in these fields. This research paper is structured into different parts from which we can find different factors that play an important role in providing better service quality, better consumer products and thus better level of consumer satisfaction. Also different factors are discussed which talk about strengthening service quality and product quality, where some surveys are conducted to find out the input in order to provide output. The results will give us a perfect idea of ​​consumer loyalty control at the end of the service process. One of the other two factors that go hand in hand with food quality in a restaurant business are pricing and the physical environment. The past, present and future performance of a brand totally depends on what a consumer thinks of their products and what their image had been in the past and whether they were able to satisfy consumers' needs and wants. (Oliver, 1999). It is said that if a consumer returns to your restaurant it means that you have managed to fully satisfy the customer (Dube et al. 1994). Furthermore, it is said that consumer satisfaction is the main factor that decides that the best quality has been served in the restaurant. customer and were satisfied with everything. Vavra (1997). Furthermore, Homburg and Stock (2004) describe customer satisfaction as the degree to which a product or service meets or exceeds customers' expectations. In marketing studies the most commonly studied topic is consumer satisfaction. All marketing-related studies tell us about consumer satisfaction. There are two main aspects we talk about when we talk about consumer satisfaction. First: how consumers evaluate product quality and service quality. Secondly, the perception of the person who provided their services to them or the brands who provided their services to them. As we know, in today's market world there is a lot of competition between different brands and how they provide their services. While there is another aspect that involves complete competition between businesses. This aspect is the physical environment, which plays a significant role and brands try to get as much feedback as possible to stay awake in their market and stay competitive with their products and services. As all these factors lead to an important key point with consumer satisfaction, this ultimately helps consumers to have brand success and increase performance. If we talk about the food industry, people would like the best quality and best taste for food, which would increase consumer satisfaction and people would soon start showing up again. This would make the brand a success. The quality of food is a key factor because restaurants depend on it and customers who buy that product again depend on the quality provided (Namkung and Jang (2007)). Several things that play an important role when food is delivered is the presentation of the food. the food, how freshly prepared the food is and its flavor is perfect. Coming to another factor that is the physical environment which plays an important role in consumer satisfaction and is at the coreof attention after many policies put in place by the government to provide maximum purity to your products and shows the perfect environment for your customers in restaurants. The environment in which people eat has always been an important factor in determining how people feel about the product they receive and how satisfied they are. (Ryu et al. (2012)). While the physical environment plays an important role, the price also helps the brand create a constructive impact on the consumer's mind. (Beristain and Zorrilla, 2011). Today, restaurants compete with each other based on consumer satisfaction and the loyalty a brand can create with its consumer. To this end, restaurants have started to become immensely involved in the lives of consumers. And companies try to come up with constructive policies to make consumers loyal to their brand. There is still much to be done in research on food price and quality sensitivity, and researchers are still achieving results in this area (Dapkevicius & Melnikas, 2009). Therefore researchers' articles are established to obtain the best possible product and the most accurate output. In recent years one of the most important sectors has been that of catering. Millions of people visit restaurants every day for their benefits. People visit restaurants for family gatherings or personal gatherings. In recent years it has been found that those who visit restaurants with family or for family events are the ones who are usually willing to spend the most on restaurants. These are the factors that restaurants need to keep in mind when devising their strategies. It is very important to define what are the things consumers think about or prefer when they want to visit a restaurant. Price, quality, ambience, exceptional employee service and safety services are some important factors that restaurants need to define for their benefit because there are factors that the consumer evaluates in his mind before making a decision. To shed light on the variables that consumers perceive in a restaurant it is very important to look. Like a family party or an event where people from the same family gather, they will look for the best quality, the best environment, the best employees who can help them and the best security for their safety. While we discuss what consumers will keep in mind, there are also some factors that families going to a gathering will likely ignore, such as high prices might be ignored due to the fact that families would want the best quality and environment that can be based on any amount. While in contrast to price ignorance there may be some consumers who are likely to tend to ignore some other factors such as safety, employee services and quality while they will be price sensitive and price will matter a lot to them. Even with these factors in mind, consumer loyalty still plays an important role. A company would like to retain its past customers rather than new customers to build a positive image. To survive in today's competitive market you must provide maximum satisfaction to your customers. Customers who are actually loyal and most active pay huge tips to restaurants, which creates a sense of trust. There is a huge relationship between consumer loyalty and the resulting profit. (Reicheld and Sasser, 1990). The extent to which a consumer is satisfied depends on the consumer's expectations of the company or brand. The performance of the product or service defines everything for the company. If the product fully lives up to and exceeds the customer's expectations, the customer will be fully satisfied.