Entrepreneurship. It's a lifestyle that only suits a few specific types of people, but their results benefit millions of people. Entrepreneurs are the architects of modern history as they walk the inevitable path to success never seen or traveled by anyone in the past. For entrepreneurs, life is a constant struggle to take responsibility for overcoming or reversing the problems facing mankind. Throughout history, entrepreneurs have evolved with the unstoppable development of the means of communication. We can imagine entrepreneurs as humanity's warriors fighting important issues on the battlefield of progress with their weapon of choice, the ever-evolving artillery of the media. As weapons developed from sharp stones to swords, from firepower to firearms, so did the means of communication with the passage of time. Like warriors on the battlefield, entrepreneurs truly understood the infinite possibilities of the then-present means of communication and used it to achieve goals considered impossible. The weapon of choice has always been the radio, television, magazines, posters, etc. It was until the invention of the “gunpowder” medium of communication, popularly known as the Internet, that entrepreneurs began to achieve seemingly unprecedented possibilities of success. With the advent of the Internet, entrepreneurship has spread from product-oriented to service-oriented business models. The current five big corporations of the world such as Apple Inc. and Microsoft Corp. along with many others are the fleshy fruits of the digital communication medium and the Internet. Among all the new emerging entrepreneurs, very few brave souls are destined to change the course of the publishing industry. Self-publishing author entrepreneurs and online publishing companies are reawakening the stronghold of the physical publishing industry and breaking the ancient dominance. With the help of the Internet and platforms like Amazon Kindle and Audible, self-publishing authors and ebook publishing companies are gradually changing the way publishers and readers interact with each other. This creates a paradigm shift in information accessibility, where more and more entrepreneurs are realizing the infinite possibilities of providing content; and the move towards a paperless future is making knowledge accessible to billions of people. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The development of the Internet as a means of communication, still triggers the age-old discussion between instrumentalists and determinists today due to its ever-evolving progress. But time after time, the Internet has proven to harness the best of both ideals and to relentlessly create new possibilities every day of its existence. In the world of digital media and the Internet, with the birth of revolutionary technology in a matter of hours, people are on to the next big thing. Before we know it, more and more progress is being made. But when it came to books and publishing, progress was relatively slow. It was like this until an established genius on Wall Street thought of moving the accessibility of books to a digital platform while keeping their exhibition value intact in their physical copy. It was Jeff Bezos, founder and CEO of Amazon, who started selling books through his website to anyone in the world, at any time of the day, at the cheapest prices possible. This began Amazon's transformation, durationseventeen years, which slowly destroyed the distribution model of the publishing industry. In 2007, Amazon finally reached the long-awaited ebook platform and launched Kindle Direct Publishing (KDP). It was originally called Digital Text Platform. Amazon also made its own Kindle devices and an app that allowed users to purchase and download content directly from publishers. The platform was created with the ambition that authors and publishers could independently publish their books directly to Kindle and Kindle apps around the world. This single-handedly eliminated the time and money needed to publish and distribute physical copies of content. Reaching millions of people around the world was now a matter of hours. Authors can upload documents in a range of different formats available for delivery via Whispernet. There is a selection of 34 languages ​​in which authors or publishers can publish their materials. This new model of ebook publishing and distribution has taken the world by storm and brought the convenience of becoming an author with the push of a computer key. . Authors now no longer had to approach publishers to submit their books for publication. They could be their own editorial authority. Additionally, they didn't have to worry about reaching the audience since Amazon took care of the advertising on their platform. They could advertise to millions of visitors to their website, specifically targeting their preferences and consumption habits. The reason why this model was really successful was because the authors or publishers could decide on their own pricing and there was no problem with moving inventory. Posted content may be charged anywhere between $0.99 and $200.00. In 2016, Amazon also added a paperback option that uses print-on-demand technology with the goal of offering digital and paperback to self-publishers. Amazon has promoted to its authors the possibility of publishing both e-books and paperbacks through the same platform. Amazon has another self-publishing option known as CreateSpace. This is also an online platform and is still in operation. Presenting itself as a competitor to KDP, it is a matter of time before KDP takes over CreateSpace; The benefit of connecting a user's paperback and digital books in one place makes KDP the best choice for self-publishing authors and ebook publishing companies. The idea of ​​self-publishing was introduced to give author entrepreneurs and ebook publishing entrepreneurs a voice of their own. In the 2000s, the publishing industry saw approximately one million new excess copies of physical books added to the industry's output. But this has doubled over the past decade on an annual basis thanks to technological advances in the industry. The numbers began to increase at a staggering rate as the industry began to incorporate its self-publishing model. About eighty percent of new materials in the industry come from the self-publishing model and it has been on the rise since its inception. We have seen the shelf life of books drop from six months to six weeks. Digging deeper into the phenomenon of the self-publishing model we note three distinct author profiles pushing the industry's momentum to newer heights (Carolan & Evian, 2013). The most important are the authors who have a great influence on the published material, its publicity and marketing. These are the authors at the top of the old model of the publishing industry who have transitioned to the new model of self-publishing. Their names are their brands and the materials they write areoften copyrighted material. Physical publishing rights are purchased by large publishers. But the authors own the rights to the ebook copies and generate first-hand revenue through the ebook marketplaces. The new technology and medium have simply added more value to their work and more credibility to their career. JK Rowling would be one of the most important examples of our time. But these authors are not the ones who have exploited the full power of the new technology. It is those at the end of the chain who have truly exploited the possibilities of the new technology. The Internet is the greatest thing that has ever happened to the medium of communication. As the Internet grew, so did the idea “you could do anything to make a career through the Internet.” By the late mid-2000s Internet technology companies like YouTube, Google, Facebook, and many others created jobs that were unimaginable just a few years ago and are still going strong to this day. People started making videos and vlogs to provide certain content. They wrote blogs about issues they thought were important. Blogging laid the foundation of the self-publishing model. The only thing missing was the protocol required to label something “officially” published. This is where Amazon capitalized and developed KDP. Now people who were blogging, vlogging, and creating all kinds of content on a small scale had the opportunity to scale up their work. People can now write about the things they love, the places they love, the food they eat, the work they do, the stories they have made, the experiences they have had, etc., and compile them like a book. All formatted and ready for anyone to read. The profession that was once considered only the work of experts and creatives was now within everyone's reach. Talented and creative personalities weren't the only ones taking advantage of these new possibilities. People with a keen interest in business could see through the model crystal clear. The market was there, the platform was there and the distribution was excellent thanks to the continued spread of the Internet. The only thing missing was content. And they didn't need to produce anything themselves if they could find a way to effectively collate the writings of other creatives. There are creative, talented people willing to pass on the responsibility of publishing and marketing while maintaining full focus on content creation. With the rapid growth of the ebook publishing industry there were reserves of cash to capitalize on and so many ebook startups began to take off. These startups are mainly aimed at independent authors and also those in difficulty in their artistic career. These entrepreneurs were revolutionizing the publishing industry one book at a time. As the means of communication have taken a new form, from computers to the very small handy computers, more popularly known as mobile phones and tablets, the electronic publishing industry has gained enormous momentum. An industry that has never been tech-savvy and has yet to catch up with the technological innovations of the modern age was finally taking its long strides towards the digital revolution. Aside from ebooks, there has been little technological innovation in the publishing industry. As a result, startups tend to see themselves as the robins of the publishing industry made possible by the Internet. They posed a threat to the old conventional print publishing industry. The rise of ebooks has changed the way we readers interact with content. It has also achieved impressive figures on an economic scale. In the United States the self-publishing industry grosses approximately 500 milliondollars in consumer spending, which represents 1.8% of the market share of the book market estimated to be approximately $16.8 billion and is growing exponentially. The importance and influence of the Internet is often underestimated when it comes to the ebook industry. Companies like Wattpad, Scribd, and many others have taken advantage of the accessibility of the internet to scale their business. Portable devices capable of accessing the Internet allowed ebook startups to realize that content could be spontaneous. Their ebooks could engage with readers in such a convenient way that readers will return time and time again. In the past, getting the word out was a big problem. In formal marketing parlance, books for suitable customers took time and money. Without a solid fan base, promoting books to bestseller status was a problematic path. Exchanging information takes time and money. Before the Internet, a bestseller would only come to light after a few enthusiastic readers had read it and within a few months had spread the book's goodwill to people they knew. After the mid-late 2000s, the Internet arrives, turning the whole scene upside down. People spent more time on the Internet than all other generations combined for a specific task. E-book publishers could spread the news of their new publication to people all over the world in seconds. For a negligible expense they could advertise their product on high-traffic platforms such as the Google search engine, Facebook message boards, YouTube videos and any web page that had a small space to advertise anywhere on their home page. Not only that, these platforms had huge databases that could profile users based on input data and target those specific likely readers who are most likely to purchase the book. From a reader's perspective, when you don't have to carry around a heavy bound sheet of paper and reading would be possible comfortably anywhere and everywhere possible, even without lights, having another addition to your book collection never seems to be a bad idea . Plus, once you're done you don't even have to think about it devaluing its physical value or taking up your shelf space for all the new reads you want to get. Portable devices worked like magic wands and eliminated all the inconveniences of physically copying a book. You also don't have to think that your new reading will burn a hole in your pocket. Every time you buy a book online, the author and publisher receive their share of the profit almost immediately. There are more than 500,000 active self-published authors in the United States. Most of these self-published authors view writing as part-time or supplemental work. There are chefs, tour guides, engineers, doctors, and professionals from all aspects of life who occasionally write books to supplement their field of work. There are YouTubers who create content on their YouTube channels and also promote related publications in their videos. There are also full-time authors who specialize in different genres of writing. The advent of ebooks has allowed the development of another sector. Film and television productions constantly require scripts and stories to create new programs to broadcast on their channels. Thanks to the ebook market, producers can choose the stories or novels they like and produce film or television content. This created the opportunity for small writers to demonstrate and expand the scope of their work to achieve greater material success. Hugely successful novels like The Hunger Games even have their own.