Product packaging design is the communication between the product and customers. It can convey to them the uses, impression and expected result. It is also considered an indispensable marketing tool to compete with competitors in terms of product development of both local and international brands (Trending Packaging, 2015). Product packaging is an important factor in businesses especially to the extent that it determines the success or failure of an organization as it serves to differentiate the product from the competition. An example would be Tiffany & Co. They use robin's egg blue boxes to store jewelery for every customer who makes a purchase and therefore the color concept left customers with an iconic and memorable experience of their products (Conran, 2014) . It is how customers remember the brand through its packaging, design and concept. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Currently, there are multiple purposes that product packaging design serves. It has the ability to communicate with consumers, enhancing the core product and promoting the product through the use of visual experience and consumer experience. With the growing market and advanced technology, packaging can no longer be as simple as packing a product with words alone. Initially, the use of packaging only applied to luxury products as the materials used for packaging were relatively expensive, but now it is a must in selling products so as to attract and retain customers. Over the years, consumers have also requested packaging to be environmentally friendly while featuring a creative design on the package. A successful example will be Starbucks, which uses recycled material for paper bags, cup sleeves, etc. and with the simple packaging design, many consumers are attracted to it. In traditional times, people considered creativity to be as simple and easy as possible. be so, in this case, it will only involve three elements which are the creator, the product and the audience. Whatever product is produced and considered creative in the past, the public will always associate it with the creator. There are many different forms of showing creativity and not necessarily being a physical product like songs and incorporating elements into products like technology, art, etc. It is evaluated by the public whether the products made are creative or not and everything refers to being unique so no one has ever thought of it. In this article, creativity is defined as "the process by which a cognitive agent acquires a new perspective that is useful to it in some way by interacting with an object or situation." It implies that the creator associates utility with the product to provide convenience to people. In a study he identified the critical elements of an individual's creativity which are attitude, interest, motivation and popularity. To have a creative thinking style towards solutions, individuals better possess the above-mentioned elements. It will unleash their potential creative ability. In addition to these elements, the way individuals are raised, normally classified by country, has an impact on how they display their creativity..