A company's strategies are the actions that facilitate the company in achieving its objectives. These goals are what you need to achieve to achieve your goals. Vodafone has set five long-term strategic objectives for the company. The telecom company's main strategic objective is to maximize profits in Europe and reduce costs. Profits can be an incentive for investors to take the risk of withholding the company's dividends. Another business plan or goal is to grow in emerging markets. This means sales growth or market share growth. The benefits for growth in emerging markets are numerous. This includes the benefit of economies of scale, market gains and risk reduction. As a large company, Vodafone is able to benefit from economies of scale such as the ability to borrow money from banks at low cost. Furthermore, being able to benefit from economies of scale implies having low production costs, thus making their prices competitive. Gaining market power means that the company may be able to maximize profits through high prices. Finally, being involved in different markets means that Vodafone enjoys reduced risks, so if doing business in one market is not successful, there are other markets in which to continue operations. Vodafone also aims to meet the needs of its customers and expand through innovation. This could help the company stay competitive. In addition to competition, it allows the company to have a strong and respectable corporate image. This can be an attraction for high-level employees. The company's ultimate strategic objective is to maximize returns through management of Vodafone's portfolio, as well as support Vodafone's strategy through aligning...... middle of paper..... .sm in achieving objectives strategies of the company.• Understand the potential advantages and disadvantages of the multinational unit in terms of structure, personnel and human resources.• Understand how to approach decision making and understand the circumstances.• Understand the external environment carefully.• Recognize and communicate the importance of planning to achieve the overall success of the company. Organizational design is important to the long-term performance of the company. The increasing demand for quality has an effect on the level of pressure Nick faces to listen to his customers. This pressure has an immediate effect on the efficiency and effectiveness of the company's business units. To be an effective leader, Nick must have competence so that he is prepared to meet customer demands and deal with the business unit environment and its pressures.