Embracing an individual's point of view through reasoning, argument, or supplication is an act of persuasion. An individual regularly deals with persuasion in the course of daily life. It takes place in various situations classified into three sections, the appeal to emotion, the appeal to reason and the appeal to one's character. Furthermore, this leads to an influential aspect. It is part of one's characteristic to be influenced by persuasion, therefore to be neglected by external sources. This is not only found in the way a human being speaks, but persuasion is the purpose of advertising and political candidates trying to influence voters to vote for them. Since ancient times, persuasive techniques have been observed and studied, but given their importance, physiologists formally began studying persuasive techniques in the 20th century. The goal of persuasion is to awaken a belief through the appeal to reason and the use of emotional emotions. appeals and appeals to one's character. According to Aristotle and others who tend to echo his belief, these are three "artistic" or "intrinsic" proofs. Aristotle calls them Ethos, Pathos and Logos. The use of reason - Logos is the use of logical arguments, logic, rhetoric, the scientific method and evidence to persuade. In contrast, the appeal to emotion - Pathos, is the use of advertising, faith, presentation and imagination, propaganda, seduction, tradition and pity for persuasion. Additionally, Ethos is a Greek word meaning “character” used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology (Reynolds). Appeals to reason and appeal to emotions are usually applied together for more efficient and rapid persuasion. These methods ta...... middle of paper ...... can be defined as "...a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message in an atmosphere of free choice." Aristotle describes persuasion in three different forms: Ethos, Pathos and Logos. Ethos is the persuasive appeal of one's character, Pathos is the appeal to emotion and Logos is the appeal to reason. A persuader should use these forms of persuasion, furthermore, motivate and satisfy them by introducing that what is being convinced satisfies a need. Works Cited Reynolds, Nedra. “Ethos as place: New sites for understanding discursive authority.” Review of rhetoric. 22.11 (1993): 235-338. Print.Shell, Moussa and Mario G. Richard. The Art of Courting: Using Strategic Persuasion to Sell Your Ideas. New York: Penguin Group, 2007. 2-163. Press