The field of advertising has seen many changes over time, but the most compelling change comes from the Internet. The Internet has allowed advertisers to increase effectiveness, efficiency and become economical. Companies are able to advertise for substantially less capital than they traditionally do with radio, magazines and television. Whether the change is good or bad for advertisers, the effects of the Internet on advertising cannot be denied. Traditional modes of advertising such as flyers, newspapers, mail, television, radio, pale in comparison to what the Internet has been able to do in advertising. Thanks to the Internet's ability to reach the masses, this technology provides a perfect platform for advertisers. Millions of homes can now be reached without the costs that would have occurred in the past. One of the advantages of the Internet is that click fraud is an example of one of the disadvantages of the Internet on advertising. Click fraud occurs when a company attempts to defraud advertisers by clicking on the advertiser's ad in order to collect money without any real interest in the product or ad. The reason this type of fraud is so profitable for these companies is that they charge per click. There are several lawsuits pending against Yahoo and Google for this very reason. More clicks increase revenue for the company. from all the companies' attempts to defraud advertisers, comes a new form of income, the ability to find ways to overcome it. Be that as it may, even with the potential downside of advertising, in the end, the Internet has still opened up the playing field by offering efficient, convenient and defined targeted marketing, the likes of which has never been seen