The first part of strategic management planning is to provide an introduction about the organization, basic information related to the organization, as well as an organizational profile. It should state who the organization is, what it does and where it wants it to go in the future. The second step in the process should ensure that the organization has a clear and concise vision and mission statement. The vision statement should outline what the organization wants to be and what it wants the environment in which it operates to be. For employees it should give guidance on the organisation's expectations and should inspire them to give their best for the organisation. For consumers it should provide an understanding of why they should work with the organization (Tools). A mission statement is “a set of organizational objectives that include both the organization's purpose, its scope of operations, and the basis of its competitive advantage ( Dess, Lumpkin, Eisner, & McNamara, 2014).” The mission statement should focus on the present. It will define the critical processes within the organization, defining the purpose and objectives of the company. The primary audience should be stakeholders (consumer, employees, suppliers and owners) as well as leadership. Overall it should indicate the fundamental purpose of the organization. Once the organization knows who it is as a company and what direction it appears to be going in, it should begin to evaluate its situation. The organization can do this through past performance review, Balanced Score Card evaluation and SWOT analysis. Organizations should review both positive and negative past performance. Reviewing past performance can… halfway through the document… results and criteria for achieving positive outcomes (Berkeley, 2006).” Objectives should be stated so that the organization describes what it will do to achieve its strategies and objectives. Works Cited Berkeley. (2006, May 17). Berkeley.edu. Retrieved April 21, 2014, from http://socrates.berkeley.edu/~pbd/pdfs/Strategic_Planning.pdfDess, Lumpkin, Eisner, and McNamara. (2014). Strategic management: creating competitive advantages. New York: McGraw-Hill Education. Olsen, E. (2014). Review the past to create a strategic plan for the future. Retrieved April 21, 2014, from For Dummies: http://www.dummies.com/how-to/content/review-the-past-to-create-a-strategic-plan-for-the.htmlTools, M. ( n.d.). Mission Statements and Vision Statements: Unlocking Purpose. Retrieved April 21, 2014, from Mind Tools: http://www.mindtools.com/pages/article/newLDR_90.htm