Influence of Media and Advertising In today's world media has been a key player in the transformation of ideologies and mindset of human beings. One way or another, it controls human nature and thinking, and the best example of this is advertisements. Media and advertising strongly influence human mentality and mentalities. “Advertising is the art of arresting human intelligence just long enough to make money out of it.” Now, since the media has transformed and become mass media, small and large scale industries and businesses have widely used it as a communication medium to advertise their goods. It has become a good medium to share innovative concepts and ideas with consumers. However, as time has gone by, advertising levels have become much more advanced. Advertisements have become very tempting and attractive. It has led to large-scale consumerism and luxuries are now considered a necessity. There are many ways to advertise and promote specific products and merchandise. Internet, television, radio and newspapers are just some of them. According to a survey conducted in three European regional universities, regarding the effectiveness of Internet advertising (pop-ups), print advertising (posters and banners) and radio advertising in keeping up to date with customers' attitudes towards their respective products. The result was that Internet advertising was much more effective than radio advertising, there was no distinction between Internet advertising and print advertising or between poster advertising and radio advertising. The results indicate that advertising media and the quality of print advertising present... in the medium of paper... a single world of pop culture, watching the same videos and music and providing a huge market for running shoes designer, t-shirts and jeans. At the same time the consumer receives a flood of information through commercial advertising. The average American sees (approximately) 150,000 commercials on television in their lifetime. And advertising is growing around the world, faster than population or incomes. Global advertising spending, by the most conservative calculations, now stands at $435 billion. However, the effects and results vary from person to person, person to person and company to company, but the point is that today almost every industry is heavily influenced by media and advertising..