Content Marketing Tips for Small Business Content marketing is quite a popular topic at the moment. Many small business owners find this to be a financial drain, but as we'll reveal, even those on a limited budget can do great things with content. Marketing your content professionally will help you attract and retain customers. Below are the key steps to enable engaging content to reach your audience's reach. Create engaging content The first step is to create engaging, interesting and useful content. This is a way to build trust and credibility for your products and services once your customers trust you for the quality you offer. Using free tools like WordPress for writing blogs, YouTube for sharing videos and Slideshare, and Docstoc for hosting ebooks and various presentations, sharing engaging content is now easier than before. Embrace Social Media Optimization Reorganizing your content to fit the social media playing field is important for reaching your potential customers. Most people visit at least a single social site every day, and through social media networks like Facebook, Twitter, LinkedIn, Google+, among others, you can market your content. Promoting your content on social sites is one of the best ways to reach your target audience. It becomes easy to share content directly from your website by following easy-to-implement steps like embedding the Facebook "Like" button and Twitter "Tweet" button into your content posts. This ensures that your content gets noticed by followers on different platforms at the same time, significantly increasing your total reach. Create a Website A website is of utmost importance to ensure that your business is out in the light and visible to potential customers. In this current age, j… middle of paper… get in touch with them for just about anything and you will eventually successfully market your website and its content. Customer emails don't have to have a sales focus; they could simply be a roundup of noteworthy events in your particular industry. Freebies Every company has unwanted stocks or services that they can give away for next to nothing. Why not turn it into a competition that can be shared on social media sites. People will do anything for free, so you might be surprised at how much interest your competition generates. Proper content marketing offers better targeting to attract qualified leads and, most importantly, helps you “earn” better visibility rather than having to pay for expensive exposure. Through the guidelines discussed you will be producing exceptional content that truly engages our audience in no time.