A mutual fund manager is a person who actively buys or sells and sometimes both funds. They have experience in implementing a fund strategy used for investments and managing its trading activities and portfolio. To decide whether or not to invest in Ford Motor Company it will be necessary to use a SWOT analysis and know the company's stakeholders. Company Analysis - Part 1: Ford Motor Company There are many factors to think about as a mutual fund manager when deciding whether to invest in a company. When it comes to investing in Ford Motor Company, I will have to decide whether the investment strategy and associated risks will be right for me and my company. Most companies will conduct a SWOT analysis to determine strengths, weaknesses, opportunities and threats. Knowing and understanding the results of a SWOT analysis will allow the company to stand out from other competitors. SWOT Analysis - Ford Motor Company Ford Motor Company has become one of the largest automobile manufacturers in the world. It has various branded models that it produces every year. The SWOT analysis I will perform will examine Ford's business structure, products, history, operations, and provide a summary analysis of any strategies. Ford Motor Company is not only an automobile manufacturer, but it is also a financial service. Founded in 1903 by Henry Ford, Ford Motor Company distributes and produces automobiles on six continents. The SWOT analysis is given below: Strengths1. Ford Motors is tenth on the Fortune 500 list (US only) with revenues of $128,954.0 (in millions) and profits of $6,561.0 (in millions)2. Ford Motors is currently the second largest company in the US and worldwide. With a plan to include both India and China in the region, it will expand dealer networks and supply chains as well. To continue pushing boundaries, Ford listens to its customers, dealers and suppliers and includes them in the development process, which in turn will lead to greater economy and lower development costs. Ford must continue to focus on its products and ensure cost reduction in competitive markets. They should continue to implement the company's strengths. Works CitedCNN Money. Fortune 500. (2011). Retrieved from website: http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/CNN Money. Global 500. (2010). Retrieved from website: http://money.cnn.com/magazines/fortune/global500/2010/full_list/Ford Motor Company Annual Report 2010. Retrieved from: http://www.editiondigital.net/publication/?i=64484