Secondly, the relationship between quality, customer service and marketing. Third, the drivers and scope of relationships. Fourth, loyalty as a constitutive element of relationships. Finally, the rise of network organization and relationship marketing planning (Payne & Frow, 2013). These concepts are important because relationship marketing is about creating long-term customers and therefore the potential to transact with the same customer in the future. From a relationship marketing perspective, we look for people who appreciate what you have to offer and who connect with your message, your ideal