The questionnaire will be administered to the 100 sampled customers. It will contain both open and closed questions. The questionnaire will be structured in three sections. The first section will be an introduction that will inform study participants about the purpose of the study and encourage them to answer the survey questions truthfully. The second section will focus on participant demographics such as age, income, gender, family life cycle and purchasing behavior. The third section of the questionnaire will contain questions focusing on consumers' preferences when purchasing products from