In early 2009, Wal-Mart selected Agentrics' Product Lifecycle Management (PLM) platform to assist in the development of its Great Value private label products. (Agentrics, 2009) By directing marketing towards economic changes, Wal-Mart decided to expand and improve the Great Value brand. Currently, Great Value products span over a hundred different product categories available to the consumer. “Wal-Mart is the largest public company in the world, according to the 2014 Fortune Global 500 list (Fortune 500, 2014). Keeping in mind that Wal-Mart does not manufacture products, it purchases products manufactured under their Wal- L Mart's main goal was to showcase a look