This car is black with silver details, shiny and in perfect condition. There are also two pairs of lights on each front end of the car that stand out. Black and silver suggest a new and higher quality. This car could make the public understand how valuable status is and how it is appreciated. In this advertisement, the audience enjoys the class and driving of a brand new and elegant car. But not just any car; a Bentley car. This car gives a sense of style and importance, not only because of the way Bentley is advertised on its own, but also with David Beckham and the Breitling watch. The feeling of having something (a car for example) just like a celebrity has is something precious. With the Bentley car, the audience can engage through pathetic charm. A creative emotional appeal in this advertisement is the headline. In the top right corner it reads in bold white letters “The Essence of Britain, made in Switzerland by BREITLING”. In the background of the title are the dark blue clouds in which the title stands out visibly. The white title makes Britain stand out purely and sensibly, because Britain is commonly known for royalty and wealth. This title draws in the audience in an attempt to feel a sense of Great Britain. This