IntroductionMotorola was founded in 1928, manufacturing battery eliminators for home radios. In 1929 the company designed and produced car radios, then a new concept, and subsequent sales kept the company afloat during the Great Depression of the 1930s. During World War II Motorola developed the SCR536 Handie-Talkie portable radio transmitter and receiver, an icon of that conflict and the forefather of the cell phone. In the 1970s, together with AT&T, Motorola began developing cellular networks, and in 1980 the company launched the world's first cell phone, the DynaTAC phone. From then on the company became a household name in the telecommunications industry. In 2010 Motorola was split after Motorola Mobility was spun off from its parent company, which later became Motorola Solutions and Google purchased the company in 2012. In 2013 Motorola launched the Moto X and Moto G, making a strong comeback, with the latter becoming their best-selling product ever. Finally, in January 2014, Lenovo announced its acquisition of the company. Situation Analysis SWOT Analysis Strengths Motorola is known for under-promising and over-delivering Timely updates have led Motorola to increase competition, raise awareness Small size and clear product lines easier to understand than the weaknesses of the competition Less presence than competitors in the same space Late in the smartwatch market, others already have first generation devices Opportunities Low-cost, high-quality phones like 2 Moto G and Moto EU Next Moto 360 Wearables in general Threats Android Wear is a standard platform that both LG and Samsung will use Skepticism on the LenovoMotorola Acquisition Offline Marketing EffortsWired......middle of paper......tter-linkedin-aThe Best and Worst Times to Send an Email (Infographic). Retrieved May 12, 2014. http://www.entrepreneur.com/article/225266When is the best time to send emails? Retrieved May 12, 2014. http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails/Motorola Consolidated Apps. Retrieved May 12, 2014. http://www.motorola.com/us/consolidated-apps-page/consolidated-apps-page.htmlAbout open tracking. Retrieved May 16, 2014. http://kb.mailchimp.com/article/about-open-tracking/#openaccuracyWhat is the difference between "unique openness" and "full openness"? Retrieved May 16, 2014. http://www.moosend.com/support/article/what-is-the-difference-between-unique-open-and-total-open/166Social Media Update 2013. Retrieved May 19, 2014 from http ://www.pewinternet.org/files/old-media//Files/Reports/2013/Social%20Networking%202013_PDF.pdf