FlipFloor, Inc. was founded by TJ Campbell, Lijun He and Emory Trouche to develop and market versatile flooring options. The company began in Charleston, South Carolina, but opened its manufacturing warehouse and offices in Georgia. FlipFloor provides eco-friendly double-sided flooring to benefit customers' various needs. As far as we know, FlipFloor is the only heated double-sided floor currently sold in the northern states. Within five years, FlipFloor will be able to expand its market in Canada and we will execute our global marketing plan. We believe that at the end of the first five years we will have secured 8% of the rug and carpet industry. The company believes that its high quality and low price strategy will be successful in our target market.2. Strategic Focus and Plan Mission FlipFloors' mission is to market versatile, environmentally friendly flooring lines. FlipFloor is always looking for innovative new ways to improve our products and meet the needs of our customers, while providing challenging employment opportunities, high returns for shareholders and benefits for our community. Goals FlipFloor hopes to achieve the following goals within the next five years.• Non-Financial Goals1. To achieve high levels of customer satisfaction2. To improve and expand our product line every year3. Develop a learning community for our staff and keep our retention rates high4. To be among the top five flooring companies in the United States• Financial Goals1. Increase profit by at least 2% every year2. Reduce the unit cost by outsourcing our product, to reduce costs.3. Have public stock offerings by December 2017.Core Com...... half of the paper...... its rooms. It is much easier for wheelchairs, walkers and canes to move on a smooth floor. Plus, they won't trip over edges like they would with a regular rug. There are several markets where we would like to introduce our product. Predominantly, we would like to sell FlipFloor through a large home improvement retailer such as Lowes, Home Depot, Ace's Hardware, or even Walmart. As mentioned above, we believe that the most marketable points of our design include the fact that it is easy to clean, transport and its convenience. The product is also easy to store and very simple to assemble. With simple dovetail joints we don't think the customer will have to pay a technician to install it. We do not believe this product is geographically specific and believe it would be marketed in most locations in the United States.