Yeast is a pill that women in the 1800s and early 1900s took to shape their bodies, because curvy women were in fashion at the time. Thin women would therefore try anything to add a few extra pounds; they also wanted to be on demand or in the spotlight. In this vintage print ad, they introduce a new product, yeast; not only did the yeast help women gain weight, but it also gave them clearer, younger-looking skin. By brewing yeast women hope to be curvy, more elegant, attractive and beautiful. In addition to the fascinating result of the yeast, this advertisement also has a sexual connotation. In this vintage print advertisement, there is an image of a middle-aged Caucasian woman standing on the right side of the page. She has short, curly brown hair and red lipsticks. She is wearing a two-piece swimsuit. The top only covers the front, halterneck with the open back showing off her long skinny arms. In the lower part she wears short trousers, which reveal her flat stomach and her curvy shape. She is standing with both hands on her hips towards her back. Right in front of her face, there's a monologue box with big, bold, capitalized words inside that say, "Men didn't look at me when I was skinny." Further down the lyrics continue, but this time in medium and bold "but... Since I gained 10 pounds in this new easy way from Rigaud, I have all the dates I want". The rest of the texts were in smaller fonts in the bottom left corner. The woman standing is a sign of power and confidence, she is very proud and happy with how she looks now. She is using her new body t... middle of paper... we still find some men who really like their women to be beautiful and curvy. It is mostly black African American men who like women with lots of curves. Women face a challenge that depends on what ethnic background they come from and which king of men they plan to date. For example, if a woman wants to date a Caucasian man, she will most likely have to fall into the thin category. In the meantime, if she prefers to date an African American man and if she's slim, she could also start taking some ionized yeast to bring out her curves a little. The woman in this vintage ad wants to dress down all the men who pass by her. because of all the skin he's showing. The swimsuit she's wearing is fun and provocative as it not only proves that Yeast works, but also that she can get any man she wants with that sexy new body she has.