Luxury brands have huge reserves of content you can tap into. Some examples include the birth of a particular model, the invention of a new design, association with different artists, lifestyle, art or culture stories that have relevance to the brand values, and more. They can use any or a combination of the above elements to tell their brand story and bring out the details of their brand universe through content marketing strategies. Content creation was in its infancy when it was considered a bold move initiated by only a few luxury brands. The intention of these initiatives was not to create an impact but was a simple progression of marketing moves designed to create little more than a sense of buzz. But today we are experiencing a vibrational shift in marketing circles. “Product” and “Brand”, which form the key pillars of marketing strategies in the luxury sector, are now moving forward apace with the advent of a fast-talking new element called