The communication accommodation theory developed by Giles, although broad and complex, is undeniably important to the field of communication studies. The broad focus of CAT may be perceived as a disadvantage, but it could also be seen as an advantage since it allows researchers to apply CAT principles in almost any situation dealing with communication between representatives of different cultural backgrounds. Using CAT, communication researchers can make objective observations about communication strategies, as well as the motivations for those strategies at both small and large scales. By understanding such information, both individuals and organizations could potentially make great strides in improving relationships with other cultural counterparts. In one sense, communication accommodation theory is significant because it can be applied to any cultural interaction, can help diffuse the causes of intercultural incongruence, and potentially help prevent future misunderstandings. The opportunity for the universal application of communication accommodation theory offers the field of Communication studies is a method for objectively analyzing conversation strategies and motivations, both of which are considered predominantly subjective. The way communicators from different cultures perceive each other [as individuals or members of a group] varies greatly even in an interaction between two people. The number of cultural identifications that a given individual could possess can be numerous and already makes the structured analysis of his or her communicative choices in an interaction difficult. By guiding the process of conducting research with CAT, researchers are able to analyze the communication behaviors of any set of cultural communications… middle of the paper… maintained over long periods of time, a more comprehensive approach understanding interpretations subjective views of communication partners could help an intercultural partnership improve their working relationship (Heffernan, 2008). In a sense, communication problems and conflicts could not only be minimized but hypothetically avoided altogether by communication partners. The possibility of this phenomenon could make communication accommodation theory an inviting prospect for researchers interested in developing intercultural communication practices, for organizations operating abroad, and for individuals who regularly engage in intercultural discourse. The practicality of CAT in addressing the causes of intercultural conflict management could have a significant impact on how modern social and business interactions are conducted around the world.