Asia, Africa and Latin America have all been influenced by the transmission of Western cultural values ​​through direct and indirect contact. Through colonization Asia, Africa and Latin America were particularly affected as Western values ​​were imposed on populations through colonial onslaught. During this era, traditional cultural activities declined and stagnated in the face of Western conquests. The attitude is much the same today as it was then: “As unpleasant as “medicine” may be, it is worth it for “backward” people to become just like people in the West (Haviland, 2008). it has changed the cultures, economies and religions of the above-mentioned countries. Driven by the desire for material gain, the spread of religious beliefs, and territorial expansion, Westernization had a direct impact on colonized countries. With the conquest of the Inca and Aztec empires, Spanish influence spread from Mexico to South America, while a growing market for new foods such as tea, coffee, sugar, rubber, tin, and petroleum stimulated trade and colonization in parts of the 'Asia. Latin America was used as a source of labor since the Spanish conquest and assimilated into more dominant cultures. After nearly three centuries of European rule, Latin American countries have gained independence, yet indigenous people still remain the poorest and least represented group. In recent years there has been an awakening of Latin America's indigenous peoples as movements led by militant peasant leaders are participating in and leading the political changes that toppled Ecuador's democratic president. In Asia the colonial impact is found in schools as English was favored in education, economic policies directly generated long-term changes in the cultural, economic and religious structure of the country. countries colonized and indirectly influenced the countries with which trade was formed. Positive effects have been improvements in modern infrastructure, living standards, and technological advances, while negative effects include loss of cultural identity, disease, and repression of indigenous populations. Works Cited Property Rights and Governance. (2010, November 17). Retrieved June 3, 2011, from Country Profile: Nigeria: http://usaidlandtenure.net/usaidltprproducts/country-profiles/nigeria/country-profile-nigeria#topHaviland, WA (2008). Anthropology: the human challenge. Belmont, CA: Thomas Learning.USAID: Nigeria. (2011, June 1). Retrieved June 8, 2011, from USAID: http://www.usaid.gov/locations/sub-saharan_africa/countries/nigeria/