From the angels we can highlight the common purpose, the sense of belonging, the commitment and pride of being part of a family, the business knowledge, the flexibility and speed in the process decision-making and longevity term vision and trust, among others. The characteristics of demons show that they are usually very resistant to change: the problem of succession, imbalances in salaries and rewards, lack of flexibility, the structure of relationships and emotions that makes it very difficult to establish boundaries between profession, family and personal relationships. A family problem can end up seriously impacting business and vice