Marketing MixProductThe concept of the Abercrombie and Fitch product is to provide the target market, consisting of teenagers and young adults, with clothing that allows them to feel comfortable. With these products Abercrombie and Fitch sends a message of high quality and casual luxury. By purchasing A&F products, consumers represent A&F's motto which is casual luxury. Furthermore, Abercrombie and Fitch differentiates itself from its competitor with its high-priced niche sales strategy. The A&F logo is best known on sweatpants, t-shirts and sweatshirts. The moose symbol usually on higher quality products such as button down shirts and cashmere products. The products are generally shaped for a slim and lean body shape and spread a message of classic and fit. Pricing Compared to its competitors, Abercrombie & Fitch sells its products at a higher price. Often their premium pricing strategy defines the quality of their product. With this pricing strategy, they don't offer many discounts in stores. Location A&F headquarters is located in New Albany, Ohio, United States. The headquarters or...