(2008) also implies autonomous behavior without being influenced by rewards and punishments. Materialism's focus on status and wealth as necessarily entailing the attainment of reward favors the theoretically supported reasoning that poor satisfaction of the need for autonomy would indicate both inauthenticity (particularly the acceptance of external influences) and materialistic orientation. As discussed previously and described in depth by Kasser (2002), the conflict between materialism and autonomy is the result of materialism resulting from an extrinsic motivational system that emphasizes reward and praise while decreasing the focus of motivation on enjoyment, l interest and “doing things”. on their own