Walt Disney's market segmentation is divided into five main segments as follows: Media Networks, Theme Parks & Resorts, Walt Disney Studios, Disney Consumer Products, and Disney Interactive ( Carillo, Crumley, Thieringer and Harrison, 2012). As Carillo et al. (2012) continues to explain that media networks include cable, television, and radio networks, as well as digital operations. ABC, ESPN and the Disney channel are some of the components of the media networks. Theme parks and resorts, as Russell (Nd) states, include the management of Disney World Resort, Disneyland Hotel, Disneyland Park, Hong Kong Disney Resort, and Disneyland Pacific