A popular misconception when it comes to college life is that almost all college students party on the weekends and partake in binge drinking. Angela K. Fournier, Erin Hall, Patricia Ricke, and Brittany Storey performed this study to identify whether there is a link between this misconception and the presence of alcohol-related content on social media such as Facebook and Twitter. One of the theories of Fournier, et al. (2013, p.86) discussed in the article is the theory of social norms. The idea of Social Norms Theory is that our perceptions of how other people think and act influence how we think and act. The theory primarily focuses on how the perception of unhealthy behavior can lead to even more unhealthy behaviors, such as binge eating (Berkowitz, 2011, cited by Fournier, et al., 2013, p.86). Binge eating is a growing problem at universities in the United States (Glatter, 2014). According to Hingson, Heeren, Winter, and Wechsler (as cited by Fournier, et al., 2013, p.86), most binge drinking occurs in late adolescence and young adults, particularly college students. Social norms theory suggests here that much of this binge drinking in college is due to the fact that many students go to college thinking that binge drinking is the norm. With this thought, they feel that they must also binge on alcohol to conform to their college culture. In addition to the problem of binge drinking and alcohol abuse on college campuses, the rapid growth of social media has led to a growing problem of posting by college students. alcohol-related content on their pages. This content can range from pictures of last night's party to a post on the "Wall" talking about how drunk the student was. Peluchette and Karl (as cited by Fo...... half of the paper ...... but a rapidly growing problem at all US universities. Fournier, et al. got the results they expected support their hypothesis. After reading this article and the results of the study, it is safe to say that the presence of alcohol-related content on social media, particularly on Facebook, actually alters people's perceptions of drinking norms. alcohol in college. References Fournier, A. , Hall, E., Ricke, P., & Storey, B. (2013) Alcohol and social networks: Online social networking sites and college students' perceived drinking norms, Psychology of Popular Media Culture, 2(2), 86 -94.Glatter, R. (2014) Update on excessive alcohol use among college students: From bad to worse. Retrieved April 13, 2014, from http://. www.forbes.com/sites/robertglatter/2014/03/. 11/update-on-binge-drinking-among-university-students-from-bad-to-worse/
tags