Pret is more upscale than the competition but everything is standard so you can't control the toppings. Many competitors believe that fresh means made to order. Panera Bread, one of Pret's largest competitions, is well known in the New York City area. Panera Bread advertises its products and offers hot foods made to order. Even though the lines may be long, customers don't mind the long wait knowing that their food is exactly how they want it. These intense competitions can attract Pret consumers with personalized products. For a luxury chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban areas and does not have a similar appeal to Panera, which might be found in rural settings. But Pret stands out from the competition with its fresh food, customer service and charity