Another advantage of posting on these sites is that your business can get a good ranking in search engine optimization and this can really benefit a business in several ways. Social networking sites can bring your business to a new platform and make it grow (Josh, 2014). Some interviews were conducted to gather more information about what business people think about social networking sites as a marketing tool, and based on the interviews conducted, companies find it easier to advertise their products and services on these sites rather than advertise through brochures in newspapers because it is quick and easy. Another example from these interviews was Dan Murphy's special Father's Day offer of being able to have your dad's name engraved on the bottle and this was posted on Facebook, which indirectly increased their popularity.