Pure, concrete numbers allow researchers to fully understand and evaluate their work. With qualitative research producing good quality facts is a little more difficult as it only produces descriptions and translations of the research. Quantitative and qualitative research can be used together, but perhaps in something outside of business. For example, if you were to pair the two search functions when looking at a real-world problem like domestic violence. Quantitative research/analysis could be used to show how many people in the study are affected by domestic violence, and qualitative analysis to explain the symptoms of those who have suffered a relationship where domestic violence was problematic. If I had my own business, I would much prefer to use quantitative research and analysis, as I would be motivated by numbers to better understand my production and success rates and