Organized retail is expected to be an opportunity for local, global and national players in India. Customer relationship management is considered extremely vital as it works effectively and allows a retailer to quickly collect customer data, identify the most valuable customers over time, and increase customer loyalty by providing personalized products and services. Retailers now need to strategize to capture the market in this competitive environment. To add value to services, they must be innovative in their approach. The unorganized retail sector basically includes local supply shops, hand-carts, etc. This sector makes up approximately 98% of total retail trade. FDI in the retail sector is expected to reduce employment in the unorganized sector and increase employment in the organized sector. a. Retailers need to show the value they offer. Companies will need to proactively review their sales composition, branding, logistics system and pricing structure to cope with pressure from powerful retailers. Retailers are not just focused on creating value, but also on future growth. Besides that, customers are more satisfied with the personalized purchasing event which requires a detailed study of individual consumer behavior. Retailers should continue to benefit from the cost advantage and variety