Imagine yourself, basking among the socialites of the upper class, drowning in laughter, as the expensive mink drips from your shoulder and your slender hand gently brings it back up, while the sweet, nicotine-laced aroma lingers in the air. When suddenly, a handsome billionaire approaches you, and as he cracks a smile, places a gentle hand on your cheek, and at the same time as you take a sultry drag from his cigarette, you finally recognize him as your loving husband. Unfortunately, this scenario almost seems too yummy to be true, because in reality it was specifically designed by ingenious tobacco companies to be used in their advertisements, in order to increase their revenue. Unfortunately, tobacco advertisements only show cigarettes in a positive, fantastic or desirable atmosphere, but do not show the unscrupulous deception that hides behind every carcinogenic stick. Although many tobacco advertisements perceive cigarettes as trendy and attractive, the truth is that they have produced a misaligned cultural perception, which has led to excessive exposure to harmful side effects, accompanied by a false sense of control. This misaligned cultural perception regarding cigarettes is demonstrated none better than by Alex Broun, in his one-act play entitled 10,000 Cigarettes. In his work, Broun describes the distorted views, serious misunderstandings and false images related to the modern cigarette. Originally from Sydney, Australia, Alex Broun is the author of numerous renowned short films, but 10,000 Cigarettes has proven to be by far his most popular, largely due to its fast-paced and comedic nature. In particular, in his ten-minute comedy 10,000 Cigarettes, Broun used the humorous route, a... paper medium... available to many citizens, along with Alex Broun's message, should have been abolished by now. Tragically, tobacco companies refuse to collapse so easily and will continue to be around, promoting their nicotine-laden fantasies. The sad reality is that many are so disillusioned by these fraudulent promises that they refuse to give up their addiction and would give up a lung for it. Works CitedBroun, Alex.10,000 Cigarettes. 2005. Print."Cigarette Ingredients - Chemicals in Cigarettes." Cigarette Ingredients - Chemicals in Cigarettes. Np, nd Web. April 19, 2014. “Health Effects of Cigarette Smoking.” Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, February 6, 2014. Web. April 19, 2014. "Queen Elizabeth I." Queen Elizabeth INp, nd Web. 21 April 2014. WHO. WHO report on the global tobacco epidemic. Np: np, 2008. Print.