Global Markets: Starbucks to the System Throughout the global marketplace there are countless examples of success and failure, but rarely can one turn to a single entity that demonstrates not only success and failure, but also a phoenix -like a return to greatness from the ashes of one's demise. Starbucks offers the world just that opportunity, an examination that reveals the guiding principles that have formed the basis of the company's ups and downs over the past few decades. The clear contrast between these principles provides a compelling story that clearly illustrates Starbuck's success as a direct result of its organizational culture, effective management decisions, a core competency of its managers, and, perhaps most importantly, the impact of CEO of the company. , Howard Schultz (Ostdick, 2011). Building an organizational culture that contributes to overall success As with most organizations, the culture in which employees operate forms the basis of the behavior generally exhibited by the overall workforce. For Starbucks, creating a culture that inspires its workforce to focus on customer satisfaction differentiates it from a simple coffee shop offering a product to a service-based store where customer satisfaction is based on much more than the quality of the product itself . To achieve this culture, however, Starbucks could not simply place a greater emphasis on the customer, as this could create a climate in which employees feel undervalued and in doing so could ultimately risk the potential that employees will not be able or will not be willing to carry on. -express the company's desire to achieve customer satisfaction. Instead, Starbucks management places its trust in its employees… half of paper… stdick, J.H. (2011, March 6). Rekindle the heart and soul of Starbucks. Retrieved from http://www.success.com/mobile/article/rekindling-the-heart-soul-of-starbucksSaporito, T.J. (2013, February). Ten key dimensions for effective CEO succession. Retrieved from http://iveybusinessjournal.com/topics/the-organization/ten-key-dimensions-of-effective-ceo-successionSolomon, M. (2014, January 29). The “future ex-employee” corporate culture test: Consult your inner Starbucks. Retrieved from http://www.forbes.com/sites/micahsolomon/2014/01/29/would-your-corporate-culture-pass-the-future-former-employee-test-are-you-target-or- starbucks-walmart-o-costco/Stoessel, E. (2013, May 23). Schultz inspires with the story of Starbucks' rise, fall, and rebirth. Retrieved from http://restaurant-hospitality.com/trends/schultz-inspires-story-starbucks-rise-fall-and-revival?page=1