Dollar Shave Club is an American company based in Venice, California, that delivers razors and other personal care products through the mail. The company positions itself as a convenient and convenient alternative to retail chains. Burma Shave was an American brand of brushless shaving cream, famous for its publicity stunt of posting humorous rhyming poems on small, sequential highway street signs. What these two campaigns have in common is that they both work with a shaving company, with high hopes and dreams of selling the best razors around. They also have pretty much the same type of advertising for the company. As different as these two campaigns are, I will say that one is known for sending razors to your home and the other. Dollar Shave Club was found in 2011 and Burma Shave was founded in 1925. So Dollar Shave Club has a younger target audience and Burma Shave has an older target audience. I recognize that it was so effective at the time because Burma Shave was the second best-selling brushless shaving cream in the United States. That means it was a really high market at the time. From the research I did on both campaigns, the one that made it revolutionary was Dollar Shave Club, because Dollar Shave Club is coming to TV in a big way with the new campaign. Dollaro Shave Club has made a name for itself largely through viral videos and heavy Facebook advertising. But it's coming to TV in a much bigger way with a campaign launched this week by the director behind commercials for big spenders like Geico and Dos Equis. Try at least some of this until success. Founder and CEO Michael Dubin said the new subscription razor brand finished October with 1.1 million active subscribers, $7.2 million in monthly sales and what the company estimates as a 10 percent volume share. % of the United States..