1. IntroductionFrom its humble beginnings in Dublin in 1969, Primark, trading under the name of Penneys in Ireland, has quickly become a fashion phenomenon with 270 stores spread across nine European countries. Owned by Associated British Foods, Primark has come a long way in Europe establishing itself as a high-end brand with a potent dose of affordable, trendy clothes that appeal to men, women and teenagers. As often compared to the Swedish clothing giant, retailer H&M Primark (Ireland) is now looking to venture into the Asian market by opening its first flagship store in Singapore, one of the main fashion hubs in Asia. This report aims to explore and recommend the most suitable job design, recruitment and selection strategies to align with Primark's vision of providing a quality service to its customers. Scally, D. (June 30, 2014).1.1 SWOT AnalysisStrength • Affordable • Wide range of selections • Established brand with proven track record Weakness • Poor quality • Design for Europe • Seasonal clothing line Opportunities • New to Southeast Asia • Singapore as an established fashion hub company in South East Asia • Advertising in South East Asian market Threat • Other competitors like H&M, Mango, Zara etc. • Foreign competitors such as Uniqlo and Muji designing for the Asian market • Exchange rate • Online clothing retailers2. Job Design The main objective of a job design is to identify the requirements and tasks established for a particular job posting and determine the key skills needed to perform them. To collect sufficient data for job design, it is necessary to interview subject matter experts (e.g. department heads, supervisors/direct managers) to establish...... half of the document ......ps:// www .opm.gov/policy-data-oversight/assessment-and-selection/structured-interviews/guide.pdfApplegate, M. (n.d.). Difference between internal and external recruiting strategies. Retrieved June 30, 2014, from http://smallbusiness.chron.com/difference-between-internal-external-recruitment-strategies-25708.htmlRochester Institutes of Technology (n.d.). SITUATIONAL INTERVIEW QUESTIONS. Retrieved June 30, 2014, from http://www.rit.edu/academicaffairs/facultydevelopment/sites/rit.edu.academicaffairs.facultydevelopment/files//dept_head_resource_files/sample_faculty_interview_questions.pdfPrimark. (nd).Works at Primark. Retrieved July 1, 2014, from http://www.primark.com/en/careers/jobs%20at%20primarkHennes & Mauritz. (n.d.). Do you share the spirit of H&M?. Retrieved July 1, 2014, from http://career.hm.com/content/hmcareer/en_my/workingathm/get-to-know-us/quiz.html