Let us examine the role coaching plays in ensuring peak organizational performance. Keeping Customers Happy In today's vigorous and competitive marketplace, companies must develop relationships that maintain the loyalty of existing customers and drive new customer acquisition. markets to serve Creativity. Loyal and happy K ping customers demand to find out what it takes to make your product or service stand out. Good coaches perform a variety of tasks in ensuring client retention and growth. In a major insurance company, for example, customer loyalty depends on the quality and speed of service. Customers expect to deal with competent people who can make decisions on the spot. A reengineering team was formed to find viral ways to improve the quality and speed of service delivery. Producing high-quality products and services Leading organizations know how to deliver high-quality, customized products and services at competitive costs. Coaching keeps employees focused on quality excellence; it allows them to work in more productive, efficient and effective ways. Good coaches make the connection between individual quality and the organization's ability to produce quality products or services. They use coaching discussions to explain that sustainable market share comes primarily from leadership in customers' perception of the product or service