The Virgin Airlines Company is a well-positioned company and has many competitive advantages over its major competitors. Thanks to its elaborate marketing planning strategy, the company is able to significantly increase its market share and expand into other regions it has yet to venture into. By adopting the recommended strategies, this company will achieve its intended goals and objectives. It is advisable to carry out both an internal and external study of the target and current markets, before formulating marketing objectives. This provides the organization with the potential to effectively exploit existing opportunities in the market and equally respond to any challenges or threats that arise. The company can only achieve this objective by thoroughly analyzing its strengths and exploiting its competitive advantages (Andreas, 2011). The company will also be able to identify its weaknesses and address them accurately. The company is dominant in most regions in which it operates, controlling a notable 10% of the market globally. These achievements are due to the company's efforts in conducting massive brand awareness campaigns across all market segments it has ventured into. In the recent past, the company has been able to use the concept of economy of scale in rearranging its pricing strategies to attract more customers. The company was able to lower prices while maintaining the high quality and value of its services and products (D'Angelo, 2010). Additionally, the company has adopted a new strategy to decentralize its operations. This is a factor that has contributed to the improvement in its performance in recent years. The company is now able to respond promptly to problems… half of paper… (2011). The right-brain business plan: a visual and creative map to success. Novato, CA: New World Library.McDonald, M., & Dunbar, I. (2012). Market segmentation: how to do it and how to profit from it. Chichester: John Wiley & Sons.Nieuwenhuizen, C., & Erasmus, B. (2007). Business management for entrepreneurs. Cape Town: Juta.Ottman, J. A. (2011). The new rules of green marketing: strategies, tools and inspiration for sustainable branding. Sheffield: Greenleaf Pub. Pinson, L. (2008). Anatomy of a Business Plan: A Step-by-Step Guide to Building Your Business and Securing Your Company's Future. Tustin, CA: Off and on the market. Shankar, V., & Carpenter, G. S. (2012). Marketing strategy manual. Cheltenham: Edward Elgar Pub.Weingand, D.E. (2009). Marketing/planning of library and information services. Englewood, CO: Libraries Unlimited.