This paper will be an analysis of the case study provided on Samsung's success in gaining traction in the global mobile device market. This is especially intriguing given their late start in this area of ​​the electronics market. We will identify the main Samsung product flows in this space as there are mobile smartphone and tablet ranges and how they are able to provide value to Samsung customers. We will also seek to analyze the nature and design of Samsung's operations by exploring and identifying the key processes and methods used which take a holistic approach focusing on both the people and the products they produce. We will also discuss and examine the key processes and decisions that Samsung executes internally and those that it outsources along with the reasons for each of these decisions. Along with how Samsung manages competitive priorities. The last section will focus on the process strategies best suited to Samsung in relation to the process and product manufacturing environment and how a product will have different manufacturing needs during its life cycle. The main product streams for Samsung with respect to the global mobile device market are the range of smartphones and mobile tablets introduced in 2009 (Anon 2013). At the time the dominant player in this market was Apple with its iPhone (Hughes 2013). For Samsung to achieve some degree of success in this market, it would have to provide value and a point of difference to its customers. They have been able to do this by using different hardware than their competitors, for example by employing their expertise in television to produce what they claim are larger and superior screens (Byrk 2013). As we...... middle of paper ......gement, Prentice Hall, Essex, UK, pp. 175-204. Spoonauer M, 2013, The real why Samsung is beating Apple viewed July 22, 2014 available at URL: Stewart, D 2002, "Putting Service Quality Together: A Framework for Robust Service", Production & Operations Management, vol . 12, no. 2, pp. 246-265.Ulaga, W 2011, 'Investigating customer value in global business markets: commentary essay', Journal of Business Research, vol. 64, no. 8, pp. 928–930.USDSCMI 2010, Operations and Strategy with Nigel Slack, February 2, viewed March 2, 2013, .Vance A, 2013, Samsung, Apple and their very awkward chip relationship, viewed July 22, 2014 available at URL: