The next example worth looking at is another cartoon by Bengough titled “Renewing The Lease” (see Fig.2). The context of this cartoon was that, although John A. Macdonald was campaigning in the 1878 election on his signature political platform, the "National Policy", focused on protectionism (e.g. tariffs on American manufactured goods), the completion of the CPR ("Scandals and changes." Par. 24). In addition to scandals, elections provide an opportunity to discuss the influence the press has on politics, not as a representative of popular political sentiments but of private political interests. The political cartoon is a powerful tool in this situation because through its seemingly harmless humor, the artist can inoculate his own perspective into the reader's mind so quickly and subtly that the reader has no opportunity to analyze (much less reject) it (Osler 79; Walker par.3). The techniques used by cartoonists to do so include: removal of detail, emphasis, and taming (Osler 79; Walker par. 11). These tools can be found quite easily in this cartoon. Bengough retracts his simplistic prediction that voters will reject John A. Macdonald due to William Lyon Mackenzie's lack of credibility and strong endorsement. This removes details including the unpopularity of Mackenzie's goal of implementing a free trade agreement with the United States, the fact that national politics and his outspokenness about the dismal state of the economy did not resonate well with the Canadian , in contrast to Macdonald's optimistic demeanor. ("Scandals and changes." Par. 25). The other tools used can be seen in the way the complexity of national politics is highlighted and the way the political situation is presented as what...... middle of paper ......urtoronto/robford/ rob_ford_crack_scandal_timeline .html >Shea, Victor, ed. Ideas of America: The Cultures of North America: Course Kit for HUMA 2320. Toronto: York U, 2014. Sotiron, Minko Micheal. “From Politics to Profit: The Commercialization of Canadian English-Language Newspapers, 1890 to 1920.” Spectrum Research Archive. [Concordia University] December 8, 2010. Web. July 17, 2014. Spadoni, Carl. “Grip and the Bengoughs as Publishers and Printers.” Proceedings of the Bibliographic Society of Canada [Online], 27.1 (1988): n. page Network. July 2, 2014 Walker, Rhonda. "Political cartoons: now you see them! ." Canadian Parliamentary Review. Np, 30 April 2014. Web. 08 July 2014. .