A blurry Vespa is parked in the background of this advertisement. The scooter strengthens the target audience, because a mother with children rarely accompanies them to football training on a Vespa. Young, independent women are more likely to own a Vespa. Next, the hard lines of the city in the background not only frame the curvy woman, but also the Schick logo at the bottom of the page. Along with the logo, the product is hidden in both corners of the page. Conveniently placed next to the product, in bold, is the phrase "Experience the sensation of amazing hydration, from your razor." Once again, Schick's advertising convinces the reader to buy the product based on the sensation they will experience if they use the razor. Schick explained how the razor is supposed to make you feel good, which Gillette didn't do. Finally, the pastel colors of Schick's advertising speak to the trendy woman. From the light blue dress to the fuzzy flower stand and Vespa, the colors of each object reflect the colors that are trending in today's culture. Overall, the blurred background convinces young women who want to feel good as much as the woman in the dress