Topic > Corporate Social Responsibility - 1574

Introducing CSR Corporate social responsibility (CSR) has become a popular topic in business issues and critical industries. In the world of fast food, companies are facing rapid changes and consumers are always attentive to the issue of traceability of the food chain. Consumers and government organizations are increasingly focusing their attention on corporate social responsibility (CSR) practices. CSR research has evolved over the past 50 years (Carroll, 1999). CSR is divided into four pyramidal parts (Carroll, 1991). First, the meaning of economic responsibility: the organization should be profitable. Secondly, legal responsibility is very important for the company to comply with the laws of the society. Third, the company's ethical responsibility to do what is right and the company's philanthropic responsibility are related to social, educational, recreational or cultural aspects. Each factor is very important and there is a lively relationship between all of them and when you understand the meaning it reflects for the company. (Carroll, 1991). As a foundation, Carroll (1979, 1991) integrated various streams of CSR research to define a model that extended corporate performance beyond traditional economic and legal considerations to include ethical and discretionary responsibilities. Article "Philanthropic" support for the arts: views of the Business Sector (Nigel J. Baldwin B.Bus. M. Accounting & Finance)Graduate School of Business, RMIT University, August 2009 http://adt.lib.rmit.edu.au/adt/uploads/approved/adt- VIT20100205.141643/public/02whole.pdf CSR in the food industry CSR in the food industry is complicated and with the development of the Internet, most companies use websites to show their CSR on the marketing objectives developed for the food safety. Furthermore, CSR activities can improve branding, customer satisfaction, employee compensation, and government relations (Freeman, 1984). There are many other advantages including the improvement of financial performance, the reduction of operating costs, the relational bond with customers and the awareness of their needs (Jones, Comport & Hillier, 2008) Introduction The fast-food industry has developed rapidly in markets around the world, at the same time bringing several significant changes in practices, work and employment relationships. Fast food is very popular in every culture, it is spreading through a society, including business, political, media and other systems. Fast food restaurants are very famous and their products prepared in a standardized method which their customers satisfy quickly and efficiently take away. Growth and success have brought disadvantages to workers' rights and working conditions, as well as providing great insight into how work and employment relationships should be better managed. (Royle & Towers, 2002)