1. Discuss competition in the search industry. Which of the five competitive forces seems strongest? The weakest? What is your assessment of the overall attractiveness of the sector? The search engine industry is built on discovery and also aggressive advertising. As we know there are five major competitors in this industry competing with Google. The competition is strong because they address the same market, presenting similar businesses and technologies. The five main competitors are Yahoo!, MSN, Baidu, Bing and AOL. o Bargaining power of buyers: In both 2007 and 2008, 97% of Google's revenues came from advertising alone and 3% from other activities. Advertising clients have bargaining power because Google relies too much on advertising revenue. Additionally, since this industry is relatively new, there are still growth opportunities for Google's current or potential competitors resulting in high buyer bargaining power.o Supplier Bargaining Power: Talent is Google's suppliers. It's hard to find someone with the knowledge and skills you value, so Google offers plenty of perks and flexible work hours to attract and keep them. Therefore, suppliers also have high bargaining power.o Substitute: There are some powerful or suitable substitutes that can replace Google.o Potential entries: The Internet search engine industry has a low barrier to prevent the entry of new potentials registered. The current big players exhibit high technology and a lot of technological know-how. Although the barrier is low, new members must provide better and faster search results than other competitors. They have to win over others with better and faster service, which can be really difficult. o Rivalry: the... center of the card... uting. Attract Microsoft customers, first with Google search, consolidated services and then also with cloud computing.5. Manage the Google brand Continue to avoid marketing. Anticipate, support, and expand users' connection to the Google brand by anticipating their needs and developing tools that meet them. Allow users to have interactive access and control over their personal information, increasing its usefulness and building trust in the Google brand.6. Supporting Public Education: Critical Issues Affecting Internet Access Net neutrality, open access, and interoperability between platforms are very important. Reduced cost of personal training.7. Also invest in Internet security Secure information and applications (without viruses,...) can become increasingly important and appreciated References http://www.scribd.com/doc/37625598/Management-Study-Google-Case-Marjan-Suban