Have you ever walked into a store and noticed that your favorite items are always at the back or on the right side? Stores and companies use different ways to target your ability to shop and push you to buy more and frequent their stores more often than you normally would. Malcolm Gladwell and Charles Duhigg explain the different shopping methods stores and companies use to get you to come into their store and purchase items you need and don't need. In Gladwell's “The Science of Shopping” article, Gladwell explains in great analytical detail the strategies that stores and businesses use to attract customers frequently and purchase more products than the customer actually needs. As well as Duhigg implements his ideas and psychology of “The Power of Habit” that trigger the process of cues and rewards that creates a habit that is perhaps difficult to break. Vons uses Duhigg and Glagwell marketing techniques well to attract more customers to their store by using tracking of recent purchases made by the customer to provide coupons for the next purchase. One of the methods that Gladwell discusses in his article “The Science of Shopping” is the Butt-Brush theory. The Butt-Brush theory is a technique used in stores and businesses to attract the attention of customers. The way Vons uses this technique is indeed a very smart move. When you walk along the isles of items in the store, on the underside of the shelf are positioned the coupon machines, which are located just at the length of a person's hips. As you pass as if you hit something with your hips, catching your attention, whereupon you turn and watch to see if you fall...... middle of paper ......tractor .In conclusion to the examples given by Duhigg and Gladwell , the marketing strategies and techniques on how stores and companies attract customers more are impeccable. The strategies are implemented very well in Vons, The Butt-Brush Method, Petting and Zone 4. Next time you enter a store. , stop and analyze the strategies the store uses and see if they correlate with what Duhigg and Gladwell are. trying to make us see. These strategies correlate very well with our habits because they are all linked together to create “The Science of Shopping”. Works Cited Duhigg, Charles. The power of habit. New York: Random House Publishing Group, 2012. 203-207.Print.Gladwell, Malcolm. “The science of shopping”. The New Yorker. November 1996: 68. Print.