It is the year 2014 and Richard Branson is one of the richest men in the world. For the past 20 years, Mr. Branson has worked to become a world-renowned businessman who defies the odds of all traditional business and attributes all of his success to his effective leadership, which raises the inherent question: What has he done Sir Branson to be an effective leader?Background InformationSir Richard Branson was born on July 18, 1950 in Surry, England. At a young age, what was most significant in Branson's childhood was his struggle with dyslexia and difficulties in educational institutions. He was born into a humble middle class family which placed him in the world of work. It was Branson's educational difficulties that allowed him to persevere in athletics. By the time he got to high school he was captain of his school's football team and was very sociable. He soon discovered that his academic problems were due to dyslexia. Although sports became the highlight of Branson's high school career, he dropped out at age 16 due to his difficulties in academics. It was his leadership in the football team that served as the backdrop for the start of his career. After leaving school, Branson started his first business, called Student Magazine. The publication was run by students and sold to students. At the time he sold advertising worth 8,000. In 1969, Branson was greatly inspired by the British pop scene and founded a mail order record company called "Virgin" to help him finance Student Magazine. Virgin's mail order business performed modestly and from there Richard expanded the film. Leadership Skills The significance of Richard Branson's leadership is illustrated in the success of his company. Branson's leadership places the to...... middle of paper ......g in the middle, precisely because business relationships are important to me, and negotiates from there. Negative and Positive Effects of Leadership StyleThere are negative effects on being an authoritative leader, that is, not having the ability to help team members understand how to achieve a goal or vision. Democrats can hear a lot with very little action. Comparison with Other Leaders (ABIR) Richard Branson is proud of Virgin for the positive environment it establishes for employees. Delegation, listening and valuing employees are key to being a good leader. These three resources for being a great leader have been proven to help Richard Branson succeed. Mr. Branson approaches negotiations the same way he approaches her personal life, adventurous and turbulent. His negotiation approach is non-traditional and unconventional in the business world. Maybe Branson could be