Perhaps the best way to define what survey research is is to do it better by understanding what it is not. Survey research is not design, although some have argued that it contains aspects very similar to design. Some scholars have even called it art rather than science. I tend to agree with them because managing the various components of survey research is crucial for it to provide valid data. To this end, Trochim and Donnelly (2008) note that one of the means used by researchers to collect data is survey research. Given the excellence in applied social research, survey research is crucial in this field of psychology because information related to the research questions is collected from the first-hand source. Therefore, social scientists tend to embrace survey research because it allows them to collect and analyze data regarding relevant topics/issues in relation to applied science (Meltzoff, 1998; Trochim and Donnelly, 2008). Furthermore, the flexibility of survey research combined with its extensive data collection methods make it suitable for both researchers and participants....
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