It's all about money in the country we live in. In the article, Lindstrom states, “Removing the sign helps the consumer sidestep the harsh reality of outstanding bills and long-term financial worries.” So, as you see, simply by removing the dollar sign, shoppers would purchase that item. Use your money wisely when you go to the supermarket. Otherwise supermarkets will increase the prices of other items because shoppers continue to buy them and keep an eye on their customers. Therefore, buyers need to pay attention to the things that draw them in, such as prices, the lack of dollar signs, and the ridiculousness