Major Marketing StrategiesMost major marketing strategies can be classified into one of the following four categories:* Product* Place* Price* Promotion These four categories are known as the marketing mix or the four Ps of marketing. These are variables that marketing managers must control to satisfy their customers. Below is a diagram of how the marketing mix is ​​made up. Product: Looks at the physical product or service offered to the consumer, also refers to the service or convenience that is part of the offering. Product decisions include aspects such as: functional appearance, packaging, service, warranty, and anything else related to the product. Price: Pricing decisions should take into account profit margins and competitors' likely price response. Pricing not only takes into account the list price, but also considers: discounts, financing and other options such as leasing. Place: The place or placement serves as distribution channels to bring the product to the consumer. The distribution takes into account: availability, types of outlets, market coverage and location of the company. Promotion: these decisions are those relating to the communication and sale of the product to the consumer. Promotions need to take customer value into account as promotions can get quite expensive and therefore you need to consider whether your customers are really worth the cost of acquiring them. Promotions decisions include: advertising, public relations, media types, advertising and image The following table summarizes marketing mix decisions. As for Hayes pool, the marketing mix was used to create the marketing strategy by looking at the four Ps and connecting them to the consumer. Hayes Pool would like to use a market penetration scheme as its main target consumers would be people interested in using the swimming facility. In this case Hayes Pool knows that demand is likely to be elastic due to the fact that so many leisure centers and gyms are constantly open. Hayes Pool's product is primarily the swimming pool complex it has and, as a subsidiary business, involved a gymnasium. The product side of the marketing mix was not used very effectively; the appearance is very poor as the building looks quite old...... middle of paper...... k workout I need to consider whether to add more facilities and this can be achieved by researching what other competitors offer in the area .Opportunities* New and fast growing markets* Changing consumer tastes* Could diversify into a number of product lines.I have discovered that my leisure center can be moved across the road which would mean it is in the government-financed area; this means they could completely renovate the pool and really upgrade the facilities. Additionally, if the leisure center were to move across the road, a route could be created from Central Avenue allowing easier access to the leisure center for residents of the street which falls on Central Avenue, East Holme, Orchard Road and Cold Harbor Lane. Threats* Increasing competition from rivals* Recession leads to low demand in the economy* Development of foreign competitors A new leisure center has recently opened in the area and offers all the benefits of major gyms but at lower prices. Local elections will be held again within a year and if the current government is elected president, the next government may not allow funding for my leisure center.