Due to the incredible strength of the L'Oreal brand, the company was able to leverage market penetration on an annual basis by creating an association between L'Oreal and Christmas or Mother ' Father's Day, Father's Day. By offering boxes made up of a multitude of products and promotions, the company allows you to present your products to your customers or consumers. It offers them several products in the kit so they can purchase them later. Furthermore, it must support the product through innovation and communication to continue to stand out from others