I think that because indirect sales forces earn more revenue for Pandesic and because they are new, they may not come up with a proper direct sales process. Since SAP has experience and knows the benefits of indirect sales projects, that's why Pandesic also follows the indirect sales force to sell its products, but it is still trying to improve its direct sales force to be more competitive in the future. Channel partners add some value for merchant customers. Selling software through the indirect sales activities of channel partners was a fairly common form of channel extension used in many software industries. Furthermore, channel partnership was common in SAP and was a significant focus of the SAP sales model. For these reasons Pandesic also used the channel