Topic > The Mobility Industry in India and the World - 3059

The Mobility IndustryAbout ten years ago in India, mobile phones were considered aspirational products. Today, India's mobile telecommunications industry is the fastest-growing market in the world, and the sizable underclass is almost as well-connected as the wealthy. Over the past decade, the liberalization of the mobile phone industry, combined with the availability of low-cost devices, reductions in mobile phone tariffs, improvements in network services and reductions in teleservice costs, have helped the industry undergo a important process of change. Now we can see almost every Indian in a big city on their mobile phone, be it executives, businessmen, shop owners, students, housewives, chauffeurs or even rickshaw pullers. As a country, India has readily accepted the mobile culture which has also given the country prosperous economic rewards. According to World Bank reports, in a typical developing country every 10 mobile phones per 100 inhabitants can increase GDP growth by 0.8%. India is expected to reach 893 million users by 2015, which is 64.69% of the population. Mobile Phone Companies in India: Apple Celkon Mobile G Five HTC Mobile Phones Karbonn Lava Mobile LG Micromax Mobile Motorola Nokia Onida Panasonic Samsung Spice Sony About Nokia: Nokia is a Finnish multinational communications and information technology company headquartered in Espoo, Finland. Its company Nokia Solutions and Networks provides equipment and services for telecommunications networks, while Internet services, including applications, games, music, media and messaging, as well as free information on digital maps and navigation services, are provided through its wholly owned subsidiary controlled. In 2013, Nokia had a total workforce of...... half the paper...... being the fastest.4. Retailers appear more likely to sell other brands due to aggressive support. One of the retailers had a new store featuring Samsung branding in the form of posters, stands and illuminated signs, none from Nokia. Learning According to our interactions, Nokia needs to work on the following aspects to improve sales and distribution .1. Faster charging times – Nokia's charging time has been criticized by most retailers we've come across.2. Lower barriers to branding – Retailers have complained about a lack of branding efforts compared to Samsung and HTC. In the case of retailers who were starting their business, Samsung provided branding materials one day before the stores opened.3. Margins are very low, this could be because low-cost models are more numerous, but even for the latest Lumia models it is only 5%, which is still low compared to Samsung at the moment. 8%.